Core competencies can be used to translate your company’s values into observable and measurable expectations. You can use core competencies to assess job candidates against your company’s values when making hiring decisions. You can include them in your performance reviews. You can even use them as a guidepost in your learning and development program.
So, you have company values in place. But not everyone seems to know what these values mean. You struggle with finding a way to reinforce them. You have heard that core competencies may be able to help with that. But what are these exactly and how are they different from core values?
Does your company have defined values? Do you find it hard to reinforce these corporate values and encourage your people to live and breathe them? You are not alone.
Too often, organizations have vision and value statements that sound nice but have no real meaning. For example, “We value team spirit” or “We put the client first” or “Integrity above all else.” What do these statements mean exactly? How do I know if I am acting with integrity or promoting team spirit? What does that look like?